Winning Disney was not only big for me, it was huge for LAD too. Over 3 months, this project saw me and the team create 38 bespoke pieces of content across LADbible, UNILAD and Tyla in two campaign busts. The brief was to drive subscriptions to Disney+ and change perceptions of the service through inspirational and educational content around the Star on Disney+ launch. The overwhelmingly positive audience sentiment to both bursts proves that the creative and overall messaging was spot on for the audiences. We also won a Digiday award for ‘Best Agency Collaboration’ for the campaign. I was responsible for the strategy, creative concept, pitching, scripting, casting, storyboarding and directing the edits.