adidas came to LAD with a master and apprentice ‘Students of Speedfulness’ creative idea to launch their new Speedflow football boot on social.

They needed us to utilise time on their shoot in the best, most impactful way possible, so we rolled up our green screen and headed to Hackney Marshes.

From boot unboxing to speedfulness breathing techniques and chants, we captured it all using sensitive microphones to get the SPORTbible audience’s speedfulness senses tingling with ASMR.

I was responsible for the strategy, creative concept and pitching before handing over to development producer Rory Harper to storyboard and edit.