When we were briefed a growing number of under 35s were choosing unconventional, multifaceted career paths. They often juggled several roles at different times of the day in order to build a work-life balance that fulfilled their creative and financial needs. In fact, 47% worked in their spare time and 40% were creating their own work projects. I was responsible for the strategy, creative concept, pitching, scripting, casting, storyboarding, and directing the edit.