'The Flip', a social game putting couples to the ultimate test by examining their relationships over a series of fun questions delivered by the Vodafone Samsung Z Flip 3. We gave 3 couples a chance to lay their relationships bare to determine how well they know their partner, through a question-based challenge. The couple that win the most points, ultimately knowing all there is to know about their partner, win pair of the Vodafone Samsung Z Flip 3 phones to keep their connection growing strong. I was responsible for the strategy, creative concept, pitching and art direction before handing over to creative producer Lauren Clarke to direct and edit.